Yard sign marketing is a time-tested, low-cost form of advertising that’s ideal for small businesses looking to raise their profile in the community. They’re perfect for a wide variety of business types, especially service and real estate.
Do Yard Signs Work?
Because they are inexpensive and can be easily moved to different locations, yard signs often provide a significant ROI. When placed in just the right location, yard signs are excellent lead generators (Read more). The best placement depends on your business. For example, businesses offering repair or home improvement services might place signs in the yards of the homes they’re working on. Real estate agents can use yard signs to direct prospective buyers to neighborhoods and homes for sale. Many businesses place signs near intersections, where drivers and passengers slowing down or stopping at traffic lights have an opportunity to see them.
Tips for Marketing with Yard Signs
- Use contrasting colors. Small signs seen from the road have to make a big impact in a short amount of time. When your font color is similar to your background color, your message gets lost.
- Simple is best. Travelers don’t have a lot of time to read roadside signs, so try to convey your message in as few words as possible. Use symbols and arrows when possible.
- Opt for readability. Use an open (sans serif) font, like arial, rather than a footed or script font, and try to keep 30 to 40 percent white space.
What We Can Do for You
We put our years of experience to work for you when it comes to designing yard signage for your business. We can help you design high-quality yard signs that maintain cohesive branding while efficiently conveying your message.
We offer free quotes as well as sample material so you can really get a feel for how our products can work for your business. To learn more or get started, contact us today.