Outdoor signs are a great way to draw attention to your business. They can help prospective customers learn that your business exists, direct people to your location, and make your existing customer base aware of changes like new services and expanded locations. The most effective outdoor signs keep it simple, conveying a basic message and vital information (like the business name and contact channels) in a short, clear, memorable way.
Do Outdoor Signs Work?
In today’s digital age, it may seem that “old-fashioned” advertising like signage doesn’t make a big difference, but that is far from the case. Did you know that the average Tampa-area commuter spends more than an hour per day in the car? This gives drivers and passengers plenty of opportunities to view outdoor advertising, such as billboards and monument signs.
A recent study polled commuters about the effects outdoor advertising had on their decisions. The study found:
- Nearly 70 percent make shopping decisions while in the car.
- Nearly 60 percent later visited a restaurant they learned about.
- More than half became interested in attending an event they viewed a sign.
- More than 25 percent took down contact information for a business, such as a phone number or web address, that they saw on a sign.
How Can We Help You?
At Crazy4Signs, we have more than 25 years of combined experience in providing sign solutions for a wide variety of businesses and organizations. We work closely with each client to ensure that your signage is a seamlessly integrated part of your branding and marketing campaigns. We’ll help you design outdoor signs that efficiently and effectively convey your message, giving your customers all the information they need without overcomplicating your advertisement.
For more information and a free quote, contact us today.
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